The team behind
the zest.
We’re a small but mighty team of marketing experts who believe every brand — no matter the size — deserves senior-level strategy and a partner who actually cares.
Lemon Wedge was founded in 2023 by Cassandra Martinez after a decade of watching brands get shortchanged by agencies that overpromised and underdelivered. Exceptional marketing shouldn’t be reserved for the big players. Every brand deserves to shine — and we believe a little zest goes a long way.
We do things differently here. We take time to understand your business, your customers, and your goals before we ever touch a campaign. Every decision is intentional, every dollar is accountable, and every client gets the same senior-level attention.
Lemon Wedge is a small, sharp team of paid media experts who show up for every client, every time — regardless of size or budget. No fluff, no handoffs, no surprises — just fresh ideas, sharp strategy, and tangy results.
Bold creativity
We don’t follow trends — we set them with fresh ideas that turn heads and drive results.
Radical transparency
Clear, honest, and BS-free. You’ll always know exactly where things stand and why.
Collaborative energy
We plug in like an extension of your team — agile, open, and always in sync.
Growth with purpose
Every move is built to drive real, measurable results that actually matter to your business.
Cass mixes strategy and creativity to spark growth. With deep paid media expertise across agencies, startups, and national brands, she brings enterprise-level thinking to every client — turning tough challenges into effective wins.
Lisa lives and breathes paid media. From search to social to retail, she designs cross-channel strategies focused on efficiency, ROI, and results that matter. She brings sharp execution and a data-first mindset to every account she touches.
Barry is all about visibility and growth. With a sharp eye for SEO and site performance, he helps brands get found, stay found, and scale sustainably online. He turns search into a long-term growth engine — driving qualified traffic that converts over time.
Rachel brings ideas to life through branding, design, and storytelling. She leads campaigns across digital and traditional platforms, creating visuals that connect with audiences, strengthen brand identity, and leave a lasting impression.
Ready to work with us?
Let’s add some zest to your marketing strategy.